Whol Foods

Running head: Case Analysis

Case Analysis

Whole Foods Market in 2010:

Vision, Core Values, and Strategy

By: David Webber

Baker College Online

Whole Foods Market in 2010: Vision, Core Values, and Strategy

In the following paper I will conduct a case analysis on Whole Foods Market in relation to the Vision, Core Values, and the strategy they have in place in 2010.

Whole Market Foods was founded in Austin, Texas in 1980 as a local supermarket that provided natural and organic foods. Since 1980 Whole Foods Market has grown to be the largest natural and organic food market. They currently have 289 stores in the United States, Canada, and Great Britain. The company had sales revenues of eight billion dollars in 2009.

Whole Foods Market’s mission statement is: “Whole Foods, Whole People, Whole Planet”. The “Whole Foods” portion of the mission statement is defined by the company looking locally and globally to find the best organic food with the least amount of additives to put on the shelves for their customers. The “Whole People” portion is what they do for their employees. They recruit the best people and empower them to make decisions in operational situation. By doing this I believe the employees take ownership in the company because they believe their voice is heard. The “Whole Planet” portion is what the company does for the whole planet. They support organic farming on a global basis and they believe this will help protect the environment for the farmers and protect our greatest asset the earth.

The strengths of Whole Foods Market are the type of product they offer to the consumer. They also have two procurement centers...