Nokia Smartphone Market Analysis

Table Content

I- Smartphone Introduction………………………………………………….. 2

II- Nokia Description of Company……………………………................ 2

III- Why Nokia and Why Smartphone…………………………………………. 2

IV- PEST Analysis…………………………………………………………..……………. 3

V- SWOT Analysis……………………………………………………….................. 3

VI- Strategic Diagnosis of Nokia Smartphone Industry……........... 3

1. Product Analysis ………………………………………………………………… 3

2. Segments Analysis……………………………………………………………… 4

3. Product-line breadth analysis……………………………………………. 5

4. Value chain analysis…………………………………………………………… 6

5. Brand Analysis…………………………………………………………………… 6

VII- Strategy Formulation………………………………………………………………. 6

1. Product differentiation…………………………………………………………… 6

2. Cost Differentiation………………………………………………………………… 7

3. Functional Strategy………………………………………………………………… 8

4. Corporate Strategy…………………………………………………………………. 8

Glossary……………………………………………………………………………………… 10

Exhibition 1………………………………………………………………………………… 11

Exhibition 2………………………………………………………………………………… 12

Exhibition 3………………………………………………………………………………… 13

Exhibition 4………………………………………………………………………………… 13

Exhibition 5………………………………………………………………………………… 14

Exhibition 6………………………………………………………………………………… 18

Exhibition 7………………………………………………………………………………… 19

Nokia Corporation

Strategic Analysis of Nokia’s Smartphone Market

I- Smartphone - Introduction

A smart phone is a mobile phone offering advanced capabilities, often with PC-like functionality. There no industry standard definition of a smartphone. For some, a smartphone is a phone that runs complete operating system software providing as standardized interface and platform for application developers. For other, a smartphone...