Harvard Business School

Questions for the longer (e.g. Harvard) cases. The group presenting the case should address each of the questions in their presentation. Everyone else should prepare short answers to the questions and submit them at the beginning of class. Taiwan Taxi’s iCall System 1. Why do you think Comfort Taxi was able to attract 16,000 taxi drivers to adopt the GPS dispatch system within two years, whereas Taiwan Taxi managed to recruit only 6,700 members over a seven-year span? 2. How has Taiwan Taxi’s business model evolved over time, and how does this influence the potential value and usage of iCall? 3. Why is the potential value of iCall currently not being realized? What barriers stand in the way? (Think in terms of the organization, its strategy, and the technology.) 4. As Joan Lee, what steps would you take to maximize the value of iCall? Entrepreneurs at Twitter 1. What are Twitter’s advantages and challenges given its chosen technology configuration (i.e. its open source platform and 140-character message limit)? 2. What are the benefits and challenges for corporations looking to use Twitter internally and externally? 3. What has been Twitter’s marketing approach to date? What should its marketing approach look like in the future? 4. Can Twitter ever earn profits? If so, how can it capitalize on its popularity, and how should it put those plans into action? Google in China (A) 1. Why did Google issue the statement of January 12th? 2. Can Google take comfort from the reactions of stakeholders so far? 3. Would you expect Google to exit China? 4. What has ultimately happened since the memo was written?

Making RFID Work 1. What was the main reason that HKU Libraries adopted the RFID solution? 2. How should HKU Libraries evaluate whether or not to expand the RFID project scope to include branch libraries? 3. What should HKU Libraries take into account in the coming phases of the project? 4. How should HKU Libraries react to future developments in RFID technology and...