Coffee Bean and Tea Leaf

THE COFEE BEAN AND TEA LEAF COMPANY

A. Company Background

The concept for The Coffee Bean & Tea Leaf® stores was born during atrip the founders Herb and Mona Hyman took to Europe. After touring the many outstanding coffee shops throughout Europe, the couple decided to bring the specialty coffeehouse concept to America. The Coffee Bean & Tea Leaf® was established in 1963 opening their first store in Los Angeles, California which continues to operate today as one of our highest volume and highest profile stores.

Over the next 35 years, Herb continued to grow his coffee business throughout Southern California. Flavour and a handcrafted feel became cornerstones of his business. He would blend coffee varieties per customer requests and roast them to their liking. These personalized requested have even been used in formulating some of our more popular blends today. In 1996 the company was franchised in Asia.

The business did so well in Singapore and Malaysia that the company was purchased from the Hymans and our first franchisee became the franchisor. The Coffee Bean & Tea Leaf® has grown to be the largest and oldest privately held specialty coffee and tea retailer in the U.S. With over 800 stores worldwide, we have a strong presence and reputation for excellence as part of communities all over the globe. Company owned stores are located in California, Arizona, Singapore and Malaysia. Our growing franchised locations, include stores in California, Hawaii, Michigan, Nevada, Texas, Australia, Brunei, China, Egypt, India, Indonesia, Israel, East Malaysia (Sabah), Kuwait, Malaysia, Mexico, Philippines, Qatar, Saudi Arabia, South Korea, United Arab Emirates and Vietnam. Each year, The Coffee Bean & Tea Leaf® serves over 100 million coffee and tea beverages worldwide.

B. Strategic Vision

To be Simply the Best roaster and global retailer of specialty coffee and tea.

C. Mission

To create a spirit within our Company that inspires our Team Members to provide our...