Manager

Auto & In group LLC

Oleksandr Popovych

1 Business 555 Marketing

Roger Lall

Executive Summary

Auto & In Group LLc was established 3 year ago mainly as construction company with interest in the development and installation highly efficient HVAC products for residential construction. Due to sluggish economy and negative economical numbers especially in new home construction the management of the company trying to diversify product portfolio made a decision to enter transportation market.

Our service will focus on the customers with concerns about the vehicle security on the delivery, quick time of delivery and high quality of service. We believe that the consumers that are most likely to buy our service are customers of different ages who are living within USA and Canada, earning mid level or high income and expecting high level service in car hauling procedure. Prospective customer forecast based on the main features of the service which can raise the interest from mid level incomers who can’t allow expensive enclosed car hauling trailers. For such people there is no need to pay premium price for the service which can cost much less with almost the same outcomes. I am targeting the customer segment in the customer and business markets, taking advantage of internet technology, Web 2 service and introduction of the special car coverage on the open car haling trailers. In the whole I expect to compete with long time players on the market such as Direct Express Auto Transport,  First Class Auto Transport,  AmeriFreight,  Magic Carpet Auto Transport,  Cascade Vehicle Shipping, Inc. 5 Star Nationwide and other well- known rivals by focusing on niche market of secured car hauling and advanced features of GPS electronics, Website development and Web 2 communication. The main difference of our product is the fact that it allows promptly, securely and price reasonably to deliver the cars for regular and business customers.

My primary...