Whole Foods

Whole Foods Market Mission Statement

The culture at Whole Foods Market is one of quality. When entering a Whole Foods Market store, management’s goal is to have the consumer amerced in a state of quality with regard to product, service, and environment. With that said, their mission statement states “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” (p.1.) Whole Foods Market has created a motto that sets the stage for their vision through a top down belief in their mission statement. Simply stated, “Whole Foods, Whole People, Whole Planet” (p.1.) Success at Whole Foods is measured by the satisfaction of their customers, the excellence of their team members, and the quality of return for its stakeholders.

Core Organizational Objectives

In order to be successful in a quality driven business, management at Whole Foods Market has created a set of organizational objectives that aim to resonate with the consumer, team member, and stakeholder. These objectives are as follows:

• To sell the highest quality natural and organic products

• To satisfy and delight their customers

• To support team member excellence and happiness

• To create wealth through profits and growth

• To support their communities

• To promote healthy eating education

In order to offer the highest quality products, Whole Foods Market focuses not only on freshness and nutrition value, but on the safety of its perishable products. This first core objective is the premise of success for their business. Therefore, while high value products are used to satisfy their customers, they also offer a 100% product satisfaction guarantee or a full refund will be given. The management continually places emphasis on their team members by...