Disney Case

1. Find information on the website that alludes to Disney’s mission. Discuss Disney’s mission. Do you believe the mission is well stated? Support your answer.

The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

Their mission statement also addresses the goals and the direction for their implementation. Disney seeks to be continuously innovative in their product and service offerings in order to satisfy their target markets and keep them loyal to Disney hotels and parks. They have an increasingly internationally focused strategy that aims to reach untapped demographics in developing countries such as China. Disney will use their highest quality standard to make these new markets “happy.” Today, as in the past, Disney Corporation’s guests, audiences, consumers and shareholders can depend on the fact that they will be offered quality, creativity, innovation and integrity when it comes to Disney’s product assortment.

2. What are the business segments that Disney currently operates in? Come up with some strategic growth alternatives for Disney. Identify whether your ideas would be considered market penetration, market development, product development, or diversification.

The Walt Disney Company (Walt Disney or ‘the company’), together with its subsidiaries, is a diversified entertainment company. The breadth and depth of Walt Disney's product and service portfolio provides it with considerable strength. The company's offerings can be broadly classified into five segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

3. What do you think is Disney’s competitive advantage? Support your answer. Identify...