Retail Marketing

Product

Jusco in Sunway Pyramid Shopping Centre, the product range is very wide, because they no only sell local product such as made in Malaysia, Jusco also sell other country product such as made in Japan etc. In Jusco, there also have many different country food it include Japan food as known as sushi. That prove Jusco is not only sell local product and it sell other country product to satisfy some customer needs and wants.

Qualities level of the product in Jusco Sunway Pyramid Shopping Centre are average because they cook the food from morning than put the food until night without change it or re-cook it, it can make the customer cannot serve the in fresh condition and it can’t satisfied the customer needs and wants.

In Jusco that we observe, we find that there have a lot of brand in different kind of products. The customer can have many different choices to choose. Such as soft drinks, there have coca-cola, 7-up, sprite, 100-plus and many more.

The service line of Jusco in Sunway Pyramid Shopping Centre is poor because when we observe, there have a few sales assistant around there. The customer will feel not convenience if there don’t know where is the product located and the product is very hard to find out.

The products in the Jusco have warranty 3-7 days if there have any problem with the product, the customer can take the product back there to exchange the new product. It is easy to the customer and can make the customer feel satisfied when their product has any problem.

The customer after purchase the product, Jusco didn’t provide after sales service to the customer. It can influence the Jusco sales because if the customer come alone to purchase goods, the customer will won’t purchase a lot. It can make Jusco sales won’t increase.

Comment

I feel that Jusco in Sunway Pyramid Shopping Centre is a very wide range hypermarket because we can see they sell many different brand product and many different country products. It can satisfy...