Dell's Strategy

The Role of Dell Strategy

Successful companies are those that focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting there needs better than the competition does.

Strategy is the way in which a company orients itself towards the market in which it operates and towards the other companies in the marketplace against which it competes. It is a plan an organization formulates to gain a sustainable advantage over the competition. The central strategic issue: why different companies, facing the same environment, perform differently.

Every retail product has become focused on the volume considering that most of them have low margins. Much of the advantages over other is that Dell has its price based very well adapted to technological advances and also to trends in culture, companies home and college needs. This trend means that most of the market is acquiring technological devises that are linked form each other, a pack of products will solve the market share that Dell can gain over other companies. Economies of scale will provide also the advantage to reduce costs, as prices, be aware that margins will be kept low. The technology needs something else than a devise that provides tools, automatization, saving capabilities, high quality resolution, definition, quick response to instructions, wireless devises, etc, because each and one of the products in one or another company is almost the same, price will give some differentiation, reliability other and the most important is the added value that Dell as a technological company will provide to the products.