Mr Arian Hemmati

Contents

1. INTRODUCTION 2

2. BACKGROUND 2

3. HISTORY 2

4. VODAFONE IN AUSTRALIA AND NEW ZEALAND 3

5. SWOT AND FINANCIAL ANALYSIS 4

4.1. Global Strength 4

4.1.1. Cheapest Mobile 4

4.1.2. Growing Market 5

4.1.3 Revenue Market 5

4.1.4. Performance 7

4.2. Global Weakness 8

4.2.1.Tax Avoidance 8

4.2.2. Political Issues 8

4.2.3. Financial Comparison 9

4.2.4. Stock Market 9

4.3. Local Strength 10

4.3.1. Replacing to New Network and 4G 10

4.3.2. Customer Service Improvement 10

4.4. Local Weakness 11

4.4.1. Privacy Issues 11

4.4.2. Reception and Signal Issues 13

4.4.3.The Latest Result of Performance 13

4.4.4. Financial Annual report 14

4.4.5. VHA operating summary 15

4.4.6. VHA Customer Base 15

4.4.7. VHA ARPU (Average Revenue Per User ) 16

6. RECOMMANDATION 16

1. INTRODUCTION

This paper is to see how Vodafone started and how is become one the of most successful network telecommunication in the industry. See the weaknesses and streangth of Vodafone globally and locally (Australia and New Zealand) and how they would survive from this issues.

2. BACKGROUND

Vodafone is a global telecommunications company headquartered in London, United Kingdom. Vodafone is the world's largest mobile telecommunications company measured by revenues and the world's second largest measured by subscriber after China Mobile, with around 341 million subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers (Vodafone Group Plc., 17 November 2010 “About Us”).

The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones"(About Vodafone UK History. Online.vodafone.co.uk, 8 July 2011).

3. HISTORY

In 1980, Sir Ernest Harrison OBE, chairman of Racal...