Fisher-Price: Rescue Heroes

Introduction

Fisher-Price’s produces action figure collection Rescue Heroes, which is a toy suitable for 13+ year old kids. The company learned through researches that there was a gap in toys available for preschool and early elementary school boys. There for, they decided to do further researches to find out what can be done to meet the demands of the market.

Objectives

Make the collection Rescue Heroes suitable for ages under 13 years old.

Problem Analysis

The first research that was done to identify the gap in toys availability showed that there is a demand from kids under the age of 13 whom are interested in the Rescue Heroes toys, there for they came up with KAGO (“Kids Are Getting Older”) meaning younger children want more grown-up toys.

. The researches done are:

1. Research with mothers indicated their toy preferences: to identify what kind of toys their kids like to play with and what is the parent’s restriction on toys.

As a result of this search the found out three issues they need to focuses on :

← Parents did not want their young children playing with toys that had violent overtones.

← Age-appropriate action figures

← Figures should have a wide feet for stability

2. Conduct focus groups interviews: to test new toy concepts.

3. Interview both kids and moms: to search on how kinds intact with different varieties of toys.

As a result they will now how to make it build their sills and use their intelligence.

4. Research on a good and affordable price

This would give them a clear scope on how much they should price their new toys to the market in order to make it profitable and affordable to the customer also.

Conclusion

If I were to market the new product, I would follow the same procedure as the company did in their research in order to find all problems to analyze and make it meat the demands of the customers. I would do one extra research on what is the best...