Sustainability and Business

Promoting the corporate social responsibility for a green economy and innovative jobs

Among the EU directions proposed for the new economy, education has an important role. In order to sustain this new model of economy there should be developed the right type of abilities and competences for the future entrepreneurs, managers and employees. In the Green Book of EU, the corporate social responsibility is a major tool for creating new jobs and sustaining the economic development. Promoting a more resource efficient, greener and more competitive economy is one of the overarching priorities of Europe 2020 strategy. This paper will try to analise the role of social capital and promoting active aging in order to assure the corporate social responsibility at national and international level, an efficient tool in combating the actual state of economy and in shifting to the new economy, by capitalizing the knowledge, competences and abilities of the seniors. This could be a great opportunity for creating new innovative jobs and reinforce the cooperation for the promotion of Green Economy.

The new needs on the labor market

The expansion of the green economy in Europe is being accelerated by concerns relating to energy generation, resource use and environment management. Energy policies, addressing the need to tackle climate change by reducing greenhouse gas emissions and, at the same time, achieve greater energy security along with a diversity of generation that has the flexibility to meet variable demand, are driving the development of renewable energy technologies. The impetus towards creating a European green economy comes from the widespread consensus among the scientific community of the dangers posed by greenhouse gases and the depletion of fossil fuels. These concerns are reflected in several international agreements, notably the Kyoto accord and, prompted the EU, by agreement with the Member States, to impose targets on carbon emissions.

Climate change and...