Toyota

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[pic]INTRODUCTION:

Established in1937, Toyota Motor Corporation—which celebrates its 70th anniversary this year—has developed into one of the world’s best known automobile manufacturers. The Toyota Group sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and Hino brands in more than 170 countries and regions in fiscal 2007. Further, the Company’s production is firmly rooted in local communities, with 52 companies manufacturing vehicles and parts in 26 countries and regions. Toyota had approximately 300,000 employees on a consolidated basis at the end of fiscal 2007.Toyota’s net revenue for the third quarter ended December 31 2007 totaled $56.9b, an increase of 9.2% from the same period last fiscal year. Net income increased by 7.5% to $3.9b.

Since Toyota believes in building vehicles where it sells them, it has got 52 companies manufacturing vehicles and parts in 26 countries all across the globe, with it’s headquarter in Toyota city. Japan.

Toyota is the second largest car maker in the world behind the United States based general motors.

[pic]SUMMARY:

This group report emphasizes on the marketing strategy of Toyota in the US, along with its schemes for its product, price, distribution and promotion.

It underlines how Toyota overcame problems which came across it, such as the Oil Embargo, how it aimed for the luxury car market and how it drew the younger generation towards itself. It will focus on its promotional strategies and slogans. It also brings into light its pricing mechanism, distribution channels and of course the product itself.

[pic]RESEARCH QUESTION:

How Toyota reached one of the top spots in the list of the biggest automobile manufacturers in the world and how it implemented its marketing mix in the United States?

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[pic]EXECUTIVE SUMMARY:

Through out this report we are reflecting how Toyota has captured the American market. Toyota banks on the fact that it provides quality product and affordable price....