Royal Bank Case Analysis

(RBC-Royal Bank of Canada)

Executive summary

Royal bank is a leading financial institution, also known as RBC Financial Group. To conduct research on Royal Bank of Canada’s financial and business environment certain websites will be used and referenced in APA format. In brief, Toronto’s and New York’s stock exchange will be studied to get information on Royal Bank of Canada’s stockholders and its equity. For the RBC’s financial information company’s balance sheet, income statement and ratios will be analyzed to compare company’s current situation and future operation of RBC. In addition to compare Royal Bank of Canada’s financial status more effectively its situation will be compared with its previous financial record and other companies. This will also help project the next 5 years of company’s business environment and its operations. As a result, the company’s strategies, goals and objectives will be evaluated on whether the company reached its goal or not. Furthermore, additional research will be conducted on the major functional areas of the company. For example, production and operation of Royal Bank of Canada, sales and marketing analysis, finance and accounting, internal management and leadership. Moreover, company’s promotional strategies, advertising and supplier’s information will be researched based on the marketing analysis. Also, research will be carried out on the company’s focuses on being ethically, entrepreneurial and socially responsible, using technological improvements, competing globally. At the end, a conclusion will be made on Royal bank of Canada’s financial situation. Company’s graphs, tables and figures will be presented after the body of the assignment. Four pages of appendices on the group analysis and a contract form will be provided.

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