Nokie

Marketing plan of Nokia telecommunication (Nokia Sim card)

Executive summary

Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with 128,445 employees in 120 countries, sales in more than 150 countries and global annual revenue of EUR 50.7 billion and operating profit of 5.0 billion as of 2008. It is the world's largest manufacturer of mobile telephones. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA . Nokia offers Internet services that enable people to experience music, maps, media, messaging and games. Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipment, solutions and services. as, it has a huge market share in mobile phones, and now it can diversify into nokia networks i.e. nokia sims.it can act as a new positioning by nokia.this diversification can help nokia to gain more and more market share and also nokia has good faith in the minds of the customers. So, it is easier for the company to attract new as well as existing customers. Keeping in mind long term plans, different demands of the different customers, competitors’ analysis, its strategies, their different products, market analysis, different segmentation, and etc nokia decided to launch mobile network which can be at a huge success in the future.

Mission

"We help communications, service providers, and build more valuable customer relationships".

Vision

"The Individual communications experience"

Challenges:

As, already there are no. of telecommunication networks like Airtel, Vodafone, Idea, TATA, Reliance etc, so there will be huge competition in the market. As our services are new in this sector we will face some challenges to stand in this huge competition. On the other side as we are famous in nokia mobile phones and we have good image in the minds of the customers, so it is easier to convince our customers to switch to our...