E Commerce Project

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Introduction

For our project we are using the logic of high, middle, and low end companies in the computer industry. To determine the different levels of the companies, we used prices of laptops and desktops. For the highest price we chose Apple Company, for the middle price we chose Dell Inc, and for the low price we chose Lenovo.

We chose Apple for the high end company because it is a popular company. It is also a leader in every aspect of the computing industry. We chose Dell as a middle level because it is easy to use, and people find it comparable to Apple if they do not want to spend the money. We chose Lenovo because it is a cheap computer which have all the function of basic computer and can do all tasks. Lenovo is also popular for the low end user.

In this report we will make brief introductions of the three companies, analyze their websites and discuss whether those websites are effective in implementing or supporting the company's mission and goals.

Analysis

Apple

Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple’s best-known products include Mac computers, the iPod, the iPad, and the iPhone.

Apple was established in 1976. Its first product was Apple I, Apple’s first personal computer. After competing with IBM and Microsoft for many years, in 1991, Apple introduced the PowerBook, which established the modern form factor and ergonomic layout of the laptop computer. Then Apple introduced iMac in 1998, and Mac OX in 2001. Nowadays, the Mac Pro, MacBook, and other Mac serious computers are Apple’s main products in desktop computer and laptop computer market.

In this report, we are focusing on Apple’s desktop computers and laptop computers pricing strategy, and analysis how Apple uses the internet to promote its products.

Products and prices

MacBook Pro | laptop | Wide screen, great computing ability | $1199...