Case Study Red Lobster

Johnny James

MRKG 1311,NT

Principles of Marketing

Case Study Chapter 9

Chapter 9 Case Study Red Lobster

Question No.1

Why do you think Red Lobster relies so much on internet surveys to track customers opinions, preferences, and criticisms? What are the advantages online questionnaires versus traditional surveys conducted over the phone or through the mail?

Answer: Because they can see picture of the food and how it appeals to their taste. They are showing less fried food and showing more fresh food. Less frying and more steaming to increase the appeal to people who want fresh healthy foods. Advantages of the internet on traditional questionnaires, are the food can be seen fresh over the web instead of a regular picture.

Question No. 2

Go to www.redlobster.com[->0] and click around. How well do you think the site appeals to the educated, affluent, and over-50 crowd that the chain wants to reel in? What are the primary messages that it communicates about the restaurant, and how effective are they? How does the site attempt to capture information about its customers?

Answer: How well do I think this site appeals to the educated. It has some expert advise on how they use fresh caught fish from the fisherman. In Addition, The universities talk about how well the fish at Red Lobster is delicious and nutritious, and how they take pride and go the extra mile to satisfy their customers. The over 50- crowd likes the new look because they are more interested more heart healthy foods.

[->0] - http://www.redlobster.com