Case 22 Great Lakes Decision

CASE 11 ³GREAT LAKES: GREAT DECISIONS´ 1Great Lakes: Great Decisions

 Perform an analysis of the Social/Demographic, Technological, Economic, Environmental/Geographic, and Political/Legal/Governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.

Social /Demographic Segments: Being that they are going to be affecting different Socialand Demographic areas it will be extremely important that they make the right decisions.Socially it will affect how the people of different cultures use the products and how it affectstheir health and safety. The demographics are in place as they are the underdeveloped countrieswho are mostly using the TEL. Great Lakes will be affected by the limitations they have inhelping these people in the regions that they produce for.Technological Segments: The technological aspects that affect Great lakes are really notthe issue for them. The issues come from the underdeveloped countries not being able tosuccessfully produce unleaded gasoline. Maybe if they were to work in conjunction with theseunderdeveloped countries on the technology they may be able to not only help those countries, but also Great lakes themselves.Economic Segments: Economically, Great Lakes will ultimately be affected. Theyeventually will have to surrender to the health and safety issues and stop or limit production of the additives. By doing this they will see a drop in profitability for a while, but eventually will

CASE 11 ³GREAT LAKES: GREAT DECISIONS´ 1Great Lakes: Great Decisions

 Perform an analysis of the Social/Demographic, Technological, Economic, Environmental/Geographic, and Political/Legal/Governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.

Social /Demographic Segments: Being that they are going to be affecting different Socialand Demographic areas it...