Starbucks Report

[Starbucks Coffee: Case Analysis]

[Starbucks Coffee: Case Analysis]

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

BACKGROUND AND DESCRIPTION OF MAJOR ISSUES 4

EXTERNAL ANALYSIS 5

Porter’s Five Forces 5

Supplier Power 5

Buyer Power 5

Competitive Rivalry 6

Threat of Substitution 6

Threat of New Entry 6

Opportunities 6

Threats 7

Critical Success Factors 7

Coffee Beverages 7

Whole Bean and Ground Bean Coffee 7

Brewing Equipment 7

Pastries and Snacks 7

Relevant environmental issues 7

Social changes 7

Political and legal changes 8

Economic and Market Changes 8

Technology changes 8

INTERNAL ANALYSIS 9

Analysis of Competitive Advantage / Internal Assessment 9

Resources 9

Strengths 10

Weaknesses 11

Core competencies 12

Business Model 13

Value Chain 14

Primary (value-added) activities 14

Secondary (support & development) activities 14

Resources and competitive advantage 15

Temporary Advantages 15

Sustainable Advantages 17

ANALYSIS OF CURRENT STRATEGIES 20

Enterprise Level 20

Inter-Organizational Level 20

Business Units Level 20

Functional and Operational Level 21

STRATEGY GOALS 21

EVALUATION CRITERIA 22

ALTERNATIVES 22

Alternative 1 22

Alternative 2 23

Alternative 3 23

RECOMMENDATION 23

IMPLEMENTATION PLAN& MEASUREMENT 24

Implementation Plan 24

Contingencies 25

Strategy Maps&Balanced Scorecard 25

Financial Perspective 25

Customer Perspective 26

Internal Business Perspective 26

Learning Perspective 26

REFERENCES 27

EXECUTIVE SUMMARY

While examining Starbucks and its strategies at every level, some interesting discoveries were uncovered. The Starbucks Experience is well known throughout the United States. The company prides itself on offering the best quality coffee, service, and atmosphere. Starbucks does this by creating lasting relationships with farmers, heavily educating and training their employees, providing full benefits to part time and full time...