Four P’s

DANA STROUD

DR.KENNETHE EDICK

FOUR P’S

ABSTRACT

Choose a tangible product with which you are familiar and describe why this product is of interest to you. Describe, in your own words, the characteristics of each element of the Marketing Mix (price, product, place, and promotion) as they apply to your selected product. Discuss why each of the 4-P decisions would be important when marketing your select product.

I have a thing about shoes. Some might say too much of a thing. I have a whole day devoted to them. So what exactly is it about shoes that make me love them so? Shoes never make you feel fat. Who cares if you have to go up a size in shoes, they are shoes, not a skirt. Your feet didn’t grow, it is not the chips you ate last night, it is absolutely, positively, and the shoes’ fault.

You always, always need another pair of shoes. No one can ever say you don’t. There is always an outfit, or an event you don’t have shoes for. If not, buy an outfit you don’t have shoes for or make up an event. Shoe shopping always makes you feel better. Don’t believe me? Try it sometime. Shoes are pretty and make my feet feel like its Christmas every time I put on a pair.

You can buy cheap shoes. With Target, Payless, and Wal-Mart, you don’t have to spend a lot to find the latest styles. If they last a season, who cares? Throw them out. Shopping online, they send them to you, you try them on, and if they don’t fit you send them back. Free shipping both ways. It is kind of a problem for me. Shoe shopping and you don’t have to leave the house. Feel like you are too conservative? Just buy a pair of red heels. Wear them, now you are now one hot chick! Shoes can change the whole look of an outfit in less than a minute. And the way you feel. Last but not least; the right pair of shoes can make you feel like a million dollars.

The price is the amount a customer pays for the product. The business may increase or decrease the price of product if...