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http://www.slideshare.net/mercybabu/apple-inc-2008-report

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http://www.slideshare.net/mercybabu/apple-inc-2008-report

APPLE: A Case Study Analysis

Shane R. Mittan, Project Manager

Western Michigan University

School of Communication

Telecommunications Management 4480

Western Michigan University

1903 West Michigan Avenue

Kalamazoo, Michigan 49008

Thursday, January 28, 2010 APPLE: A Case Study Analysis

Shane R. Mittan, Project Manager

Thursday, January 28, 2010

©2010 Shane R. Mittan

Shane R. Mittan

Bachelor of Arts (BA)

Telecommunications and Information Management

Western Michigan University

College of Arts & Sciences

School of Communication

1903 West Michigan Ave.

Kalamazoo, MI 49008

Tel: (989) 339-1688

Email: ShaneMittan@gmail.com

Web: http://homepages.wmich.edu/~s5mittan - 1 -

The First Apple Computers................................................................................................................... 2

Figure 1 (Apple Logo, 1976) ................................................................................................................. 2

Creating an Image ................................................................................................................................. 3

Figure 2 (Apple Logo, 1977) ................................................................................................................. 3

Graphical User Interface ....................................................................................................................... 4

The Macintosh...