Submitted by: Submitted by Prajakta1
Views: 947
Words: 4298
Pages: 18
Category: Business and Industry
Date Submitted: 10/31/2011 11:23 PM
This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy.
Table of Contents
1. Introduction
2. McDonald’s entry into India
3. Exhibit I: McDonald’s – Country – Entry Year
4. The Indian Market – Top 10 per cent of the busiest markets globally
5. Localization Strategy
6. McDonald’s JV in India
7. Initial Challenges – ‘Culturally Sensitive’ Food
8. Understanding Indian Customs and Culture
9. An Indianized Menu, Re-engineered operations and no beef burger
10. Competition – Major
11. Competitors in India and Globally
12. McDonald’s – Quick Facts
13. Time line of McDonald’s in India
14. Pricing Strategy – The Rs-20 trap and ‘Purchasing Power Pricing’
15. Kiosks at store entrances for customers in a hurry
16. Home Delivery – McDonald’s Delivery Service or McDelivery
17. Out-of-home Breakfast – International McDonald’s format with local taste
18. McDonald’s Supply Chain Management (SCM)
19. Unique cold chain
20. Cutting costs
21. Exhibit II: McDonald’s Suppliers in India
22. Exhibit III: The Menu at McDonald’s India
23. Exhibit IV: McDonald’s – Early History and Growth
24. Exhibit V: Principles to McDonald’s business success
25. Questions for Discussion
26. World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries.
27. McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Papa John’s, Nirula’s and KFC in India.
28. McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the...