Edu2011

Syllabus & Subject Guide

Semester: Summer 2009

Department of Business Administration

East West University

01 INTRODUCTION

WELCOME TO INVESTMENT MANAGEMENT!

1.01 Objective of an Investor!

With the advent of today’s multidimensional business activities, the avenues of making money have increased tremendously. Moreover, the advertisements like Yeh Dil Mangey More!, adds to the desire for having more and more money. People say, ‘money’, the second God is flying in the air and only the smart people can have a grasp of it. However, the recent global financial crisis around the world, especially in the west has shown that the higher one’s greed is, the bigger the crash in waiting. The world infamous gambler George Soars has lost his wealth out of his greed and gambling. Therefore, the techniques of acquiring & properly managing money and wealth are becoming immensely important. Since your parents are making a huge amount of monetary investment as your tuition fees and you are investing your vigorous youthfulness for studying, this course should tell you how you can get return out of such precious investment. You really want to be rich and want to know how to manage that richness; so that, you can buy apartments, retirement plan, bank accounts, lands, insurance, car, a family and a vacation trip to Bahamas or Switzerland. Let’s join and know how we can make this happen!

02. Course Objectives:

After giving a brief overview of the objective of the investor, it is time to focus on the objective of the course. To start with it has to be agreed that, the recent meltdown of financial markets across the world is one of the most common characteristics of modern capitalist economy. From the time of stock market crash of 1901 through the great depression of 1930s to the Black Monday of 1987, the Asian financial crisis of 1997 and finally the latest tsunami of global credit crunch; the history of major stock market crashes is undoubtedly a testimony of its...