Marketing Basis

Marketing is a process where companies are able to promote their product or service and create a demand for it. One of the instruments to perform a good promotion is an exhibition. Exhibitions go back hundreds of years ago, where they were markets of exchange for home made products. In today’s modern society, exhibitions are an effective marketing tool where people gather for a short period of time to present their products and services. Clients, competitors, visitors and all involved in the particular business visit the exhibition to get an update of the market. Basically that is what marketing is all about, getting the customer to purchase your product or service.

Marketing refers to promotion and can also involve pricing, product placement and distribution when relevant. Promotion can be limited to a specific target group, or it can be aimed at the general public. The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. The main goal of this marketing strategy is to attract the specified target audience. This is achieved by providing an attractive product that will prove useful or beneficial. The method is used to facilitate an interest in the target audience and therefore generate the optimal response that will prove beneficial to the survival of the product and company.

The product should provide the functionality that is promised to the customer. This may be either the physical product or its corresponding services. This must therefore include the quality, attractive appearance, packaging, brand, services and accessories, repairs and support and of course the warranty. The price is also determined by the credibility of the product and therefore the overall quality expected from it by the customer. It must therefore be based upon how much the customer is willing to pay for it. The place...