Kudler Fine Foods

Kudler Fine Foods - Marketing

MKT/421 – Marketing

October 25, 2011

Instructor: Michael Wells

Marketing Research

The competitive marketplace always challenges firms to maintain profitability. It does not matter what route a business may choose to enter, there are always going to be competitors. An essential way for a business to keep up with other competitors is by investing in new or existing products making sure they are different from the rest of their competitors and would be difficult for these competitors to duplicate the product. Market areas are also acknowledged where the market research needs to be examined the most, the improvement of strategy and tactics of the marketing, competitive intelligence, and the analysis of the development of Kudler fine foods.

The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods Portal, Sales and Marketing, pgs 1-2). Improving the customer’s value chain while instilling loyalty, is hoped to increase higher margins in product sales. In this article the subject is to identify the significance of marketing research in the expansion of Kudler, and the general strategy that Kathy Kudler took for her business.

Kudler Fine Foods Overview

The founder of Kudler fine foods; Kathy Kudler, understands that going into the food and beverage industry that there would be challenges that may arise, and Kathy Kudler would have to understand these challenges and create and implement resolutions to succeed within the business industry.

” Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet meal; she suddenly realized there was...