Case Study of a Learning Organisation

Case Studies of the Learning Organisation

Motorola continues to grow at a significant rate, with 20000 associates hired each year. With this growth, Motorola has the need to train people for their own hiring. Jeff Oberlin, director of Motorola University's Department of Emerging Technologies and Human Resource Trends explained:

"We can't keep using traditional classroom methods of instruction to spread the message for Motorola. Our reach isn't far enough to get to everybody. We must find creative ways to help new associates, world-wide, become productive members of a team and receive consistent messages about how we do business; the core values of Motorola, and the tools and techniques we use."

Jeff's charter is to closely re-examine Mus’ methods of spreading information, delivering training, and determining new and better ways of providing Motorola’s with the knowledge and skills required to meet the ever-changing demands of the industry.

He went on to say, "The use of CD-ROM, Internet applications, wireless data, and a host of other emerging technologies must be fully explored. Our intent is to find those situations where alternative training delivery is the best way to transfer information."

Multimedia training would allow Motorola to:

• Get training to all Motorola’s world-wide, including emerging markets

• Reduce training times and costs

• Increase knowledge of the firm

The first step is to build a department of technology to research, develop, and eventually teach the how-to aspects of multimedia based learning.

"Once we determine how to use the various technologies available to us, we want to share that knowledge with the business." Motorola is looking for associates with expertise in a number of areas:

• Computer based training

• The Internet

• Satellite and business television

• Wireless communication

• Corporate education departments

• Software

• Video

The Conception...