Implementation of a Internet Advertising Strategy

Implementation

Immediate

* A cost effective social networking specialist should be hired to ensure a professional and creative social networking site is created. Here is a link to the internet marketing firm “SEO 7 Services” located in Montreal, which offers affordable consultation services: http://www.seo7services.com/Search-Engine-Optimization-Services/SEO-Consultation-Training.php

* With the aid of a consultant effective social networking pages should be created for the company on the two major social networking sites: Twitter and Facebook.

* Again with the aid of a consultant a webpage should be created for the company and should be linked to each of the social networking pages. The website should detail all useful information that a customer would like to know about the business. Here is a link to the “Kezber” site, a web design company: http://www.kezber.com/

* Heavy advertizing of the business’ opening should be done through the social networking sites. An example of this would be creating Facebook event for the opening day of the business, with as many people being invited as possible. The event is a perfect way to let people know when the store is opening.

* Barcode advertizing should be used at the storefront while under construction as a link to the social networking sites for the company. This provides detailed information to onlookers curious of the new store, and will help to encourage them to return after opening. Windows live barcode is used to create these barcodes, here is a link to download this software for the company: http://www.9down.com/windows-live-barcode-7562/

Short-Term

* The duty of maintaining and updating the social networking sites should be delegated to one of the employees of the business. This employee should have a knowledgeable understanding of how the sites work, and must be able to uphold the social networking objectives set up by the consultants.

* Customers should be enticed to come back...