Harley

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Comparison to Competitors

Major Competitors

Harley-Davidson maintains a large margin in its dominance in the U.S. Heavyweight Motorcycle market as compared to its major competitors. While the United States is HOG's most important market, the company sells motorcycles in many other markets worldwide.

Harley-Davidson's main competitors include:

Honda Motor Company (HMC): headquartered in Japan, Honda is the world's fifth largest automaker and largest motorcycle producer by recent standards.

Suzuki Motor (SZKMF): a Japan-based manufacturing company, Suzuki operates in four business segments. The Two-wheel Vehicle segment is engaged in the manufacture of two-wheel vehicles, as well as the manufacture of parts for two-wheel vehicles and the sale of two-wheel vehicles in domestic and overseas markets. The Company has 141 subsidiaries and 37 associated companies.

Yamaha Motor (YAMHF): Yamaha Motor is the world's second largest producer of motorcycles (after Honda). It also produces many other motorized vehicles such as all-terrain vehicles, boats, snowmobiles, outboard motors, and personal watercraft.

Kawasaki Heavy Industries (KWHIY): Kawasaki is a global manufacturer of transportation equipment and industrial goods. KHI manufactures ships, rolling stock, aircraft and jet engines, gas turbine power generators, environmental and industrial plants, and range of manufacturing equipment and systems. KHI also produces consumer products, such as Kawasaki-brand motorcycles and personal watercraft.

The import market is much broader than the domestic market and makes up for most of the world market. This market’s major players are Honda, BMW, Suzuki, Yamaha and Kawasaki. Between these five companies, we are presented with everything from café racers to touring bikes to dual-purpose bikes.

BMW

BMW originally started as a manufacturer of aircraft engines but because of post World War I restrictions, they were...