Marketing Plan

RUNNING head: Learning Games On The Go!

AJ Battaglia

MKT 291

Marketing Plan

February 14, 2011

The Marketing Plan – Part One: An Introduction

The Executive Summary

Welcome to the world of education. In today’s society, busy education often needs a quick pick me up that will satisfy students, teachers and parents alike. With educational gaming software, we hope to deliver a product that will address educational needs for students and making learning fun.

Competitive Analysis

Educational Products Inc. develops, manufactures and distributes educational software to school districts throughout the United States. As a manufacturing company Educational Products Inc. has developed a line of educational software that is appealing to students, parents and educators at all levels. Influences in the market are based on school budgets, like competitors such as other gaming developers, other forms of learning material such as books, games and educational criteria and current educational needs. Educators are looking for a learning tool that can help students learn the material and maintain the information. We offer a fun, lasting way to educate your students.

Social Responsibility

Learning Games On The Go! will strive to ensure that our effects on the environment are as minimal as possible by monitoring packaging, and limiting the amount of waste generated by paperwork by remaining paper free.

The Mission Statement

Learning on the go!. strives to offer a product that meets or exceeds the education needs of students at all levels. Quality is achieved through vast research to establish a product that is a educational resource for students, parents and educators.

Global Issues

Although it wouldn’t be considered for some time, Learning Games On The GO! would entertain the option of globalization. Countries that traditionally have focus on education such as Japan would be the best choices. Challenges would be in the form of shipping,...