Business Plan

The Athens Salvation Army Thrift Store Business Plan

Presented to:

Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn

By: Team 2 Jeremy Fanning Adam Kormushoff Jacki Namestnik David Royer Chelsea Valentine

November 17, 2003

TABLE OF CONTENTS Executive Summary…………………………………………………………………………………. Introduction…………………………………………………………………………………………… Current Market Description…………………………………………………………………………. Market Description…………………………………………………………………………… ….. Product Review………………………………………………………………………………… … Review of Competitors……………………………………………………………………… 4 5 5 5 6 7 8 9 9 9 9 10

…... Threats and Opportunity Analysis……………………………………………………………… ….. Objectives…………………………………………………………………………………………….. Marketing Mix………………………………………………………………………………………… Product……………………………………………………………………………………………. Pricing………………………………………………………………………………………… …... Distribution……………………………………………………………………………………… …

Promotion…………………………………………………………………………………………. 10 Action Plan………………………………………………………………………………………… 10 …. Store Presentation……………………………………………………………………………….. Athens Salvation Army Membership Card…………………………………………………….. Seasonal Pricing…………………………………………………………………………………. Target Market and Their Discounts………………………………………………………… ….. Prestige Pricing………………………………………………………………………………… … Promotional Leaflets………………………………………………………………………… 10 11 11 12 12 13 13 14 15 15 15 16 17 18 19 20 21 22

…... Business Alliances for Donations………………………………………………………………. Student Volunteer Groups………………………………………………………………………. Training Programs……………………………………………………………………………….. Basic Control Procedures………………………………………………………………………… … Conclusion……………………………………………………………………………………………. Works Cited……………………………………………………………………………………… …... Appendix A: Financial……………………………………………………………………………….. Appendix B: Financial……………………………………………………………………………….. Appendix C: Financial……………………………………………………………………………….. Appendix D: Financial……………………………………………………………………………….. Appendix E:...