Submitted by: Submitted by miss260
Views: 342
Words: 521
Pages: 3
Category: Business and Industry
Date Submitted: 11/13/2011 02:12 PM
Information System is any mixture of people’s activities and information technology that support operations, management and decision making. It is used to record, store, process and transfer data with- in networked environment with the organization such as managers, directors, human resources. This information is also used by external organizations such as shareholder, buyers, competitors and governments. With the help of information systems businesses can specify various strategies so as to maintain a competitive perimeter on the market place (Oz, 2009)
Two companies Coca Cola Company and Sony Corporation use the Information system to market their merchandises throughout the world. Using the Information Systems, they are able to record, analyze, and present their financial position to the share holders of the business. This gives share holders views on the expected returns of the businesses assets. Even though the two companies have similar tasks performed by Information Systems there are many differences. The Sony Corporation uses Information System to improve the quality of their electric products and on the other hand Coca Cola uses it to learn how to improve their beverage products. These two companies’ products use completely diverse technologies and techniques in it manufacturing and dissemination process. These are the four competitive strategies stipulated by Porter that a business can use include:
1) Cost Focus – The organization aims to seek lower cost advantages. It is divided into two sections as:
a) Lower-Cost, Broad Target Strategy – is a company strategy linked with big retail businesses such as grocery shops and department retailers where they adopt by striving to set their place in market as lower cost-producer or distributers according to product class. The broad-target means the companies offer broad range of products in order to attract large customer base. The businesses have advantage of having discounted bulk buying.
b) Lower-Cost,...