Submitted by: Submitted by tinabulla2016
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Date Submitted: 11/13/2011 02:31 PM
Shangri-La Resorts and Hotels
Kaplan University
Marketing AB219
Tina Bulla
Shangri-La is a hotel or a resort that offers many different types of services and brands. Shangri-La provides you with an unforgettable experience at any of their hotels. Whatever the occasion you might have this hotel has the dedication, imagination and the experience to make sure that your day will be special. They exceed all of their expectations through consistently providing quality and value in their products and services. A little bit of history or background about Shangri-La is that they was founded or started in 1971 with their first deluxe hotel in Singapore. Shangri-La was or is inspired by the legendary land featured in a book by James Hilton’s novel Lost Horizon. Shangri-La encapsulates the serenity and services for which Shangri-La is renowned worldwide.
Shangri-La offers not only products but wonderful services. They have different hotels located throughout Asia, Europe and the Oceania. Each location is in an exotic place. There are so many different things Shangri-La has to offer. Despite the fact that they have hotels and resorts in different cities, they have special programs for kids that stay with their parents. And if you are in town for more than two weeks, maybe on a business trip, you also have the option to rent one of their apartments for a couple of months. Shangri-La is a place where you can come and relax in luxury that you deserve, without compromising their natural resources. So if you want to stay in one of their resorts like in China or Malaysia, they offer travelers and families a relaxing and engaging vacation in some of the world’s most exotic destinations. Guests can choose from a range of vibrant cultural experiences, recreation activities and dining options, amid natural splendor in a tranquil tropical...