Apa Template

AP

Insert Title of Your Paper (avoid abbreviations. P. 11 APA 5th. Title 10 – 12 words)

Your name (No titles. First, middle initial, last)

(Margins must be 1” all around, make them your default. Exception if publishing, 1.5 on left side so holes can be placed. We are not publishing in this class)

(Use Times New Roman or Courier New font)

(Page number, upper right corner)

(Double-space everything. No more, no less)

Abstract

Not required, but if you include, it must cover the whole of the project. This is not an introduction. Tell not only what you did, but also your conclusions and recommendations. This is the only writing in a paper that is NOT indented. Not to exceed 120 words (APA page 13).

Here is where you begin to write your paper. Do NOT place a heading called INTRODUCTION. APA assumes the introduction begins the paper, so a heading is not needed. (APA, p. 16). Paragraphs should be over one sentence long, but not longer than one page (APA, p. 36). Very seldom use Italics (APA, p. 100). No underline, No bold. Beginning paragraphs indent 5 – 7 spaces.

This is NOT an opinion paper. It is intended to show that you can select one product and relate what has been learned in this course to that product. Use of marketing terminology and concepts are extremely important. The objective is to address the questions by placing your response in a written APA 5th edition format. Do NOT put numbers when addressing these questions. Instead write in paragraphs as though these are questions that would normally be asked of any product research.

Doing online research on your brand is encouraged. Again, this is not an opinion paper. Back up your beliefs with the textbook and/or online resources. Any sources used must be given credit with a text citation and a matching reference. See either the APA 5th edition manual for guidance, or use http://citationmachine.net. Do NOT provide extensive product history. I am concerned with the...