Indonesia's Sentul City, Tbk. Analysis

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SENTUL CITY

Stephen Hendra Gunawan 29110330

SENTUL CITY’S VISION To be a Role Model Developer building integrated, most beautiful and Eco-Friendly city.

SENTUL CITY’S MISSION Providing facilities and quality of life that makes people happy, healthy, safe, and serene.

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EXECUTIVE SUMMARY:

Sentul City is a satellite town located in Sub Province of Bogor which started to be developed in 1993 covering with 3.100 hectares. The company was established with the name PT. Sentragriya Kharisma and have changed its name several times until at last changed its name to PT. Sentul City, Ltd. on July 19th, 2006. At the average height of 300 M above the sea surface, Sentul City is a green area with 65% is green area. Besides flood free, Sentul City has clean and healthy environment quality. Sentul City’s vision is “To be a Role Model Developer building integrated, most beautiful and Eco-Friendly city”. Sentul City mission is “Providing facilities and quality of life that makes people happy, healthy, safe, and serene”. The objective is to make Sentul City the largest and exclusive Urban Development Project in the South of Jakarta. The current business activities of the Company is urban development, which comprises of activities related to building infrastructure and all its related facilities, provision of land ready for investor development, development of residential areas, building commercial and non-commercial buildings, provide services related to / or supportive of development of such city. The Company plans to develop a Kota Mandiri (Independent City) that consists of residential areas, offices, shops, recreational facilities, hospital, schools, and other facilities deemed necessary. In 2010, the Company generate net revenue growth of 172.7% and targeting its 2011 sales revenue to be 100% of previous sales, amounting for IDR 700 billion to IDR 900 billion from the previous IDR 444 billion. As of today, BKSL is in a great condition with improvement...