Submitted by: Submitted by reazulislam
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Date Submitted: 11/18/2011 06:36 AM
1. Introduction Chapter 1
1.1 Company profile
Company name: Sara Lee Corporation
Company Address: 3500 Lacey Road
Downers Grove, IL 60515
United States
Phone: 630-598-6000
Fax: 630-598-8482
Website: http://www.saralee.com
CEO/President: Brenda Barnes
Founding Year: 1939
Product line Breath: Sara Lee Corporation’s product line mainly consists of food, beverage and household products.
▪ Food & beverage (SLFB) division include Ball Park franks, Dean Sausage, Hillshire Farm deli meats, Sara Lee Breads & bakery products, Sara Lee frozen desserts and Senseo single serving coffeemakers and coffee pods.
▪ Household & body care products include Ambi pure air fresheners, Kiwi shoe care products & Sanex personal care products. Sara Lee also provides Foodservice to their customers.
Branches: Sara Lee operates more than 40 countries such as USA, Australia, Newzeland, Netherlands, Philippines, North America, Europe & etc.
Key competitor: Hostess Brands, Inc; Kraft Foods Inc. (kft); Tyson Foods, Inc. (tsn)
Mission: To simply delight you……everyday.
Vision: To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen.
1.2 Objective of the company:
|Financial Objective |Strategic Objective |
|To grow sales by 2 to 4 percent annually. |1. Boost up the market share via initiatives. |
|Increase $14 billion sales revenues in fiscal 2010. |2. Meet customer needs and please consumers through competitive |
| |pricing, innovative new products & brand building. |
|Increase operating...