A Descriptive Study on Students’ Satisfaction Towards the Services Provided by Universiti Utara Malaysia

A DESCRIPTIVE STUDY ON STUDENTS’ SATISFACTION TOWARDS THE SERVICES PROVIDED BY UNIVERSITI UTARA MALAYSIA

BY

ROSLINA BINTI ABDULLAH

UNIVERSITI UTARA MALAYSIA 2009

A DESCRIPTIVE STUDY ON STUDENTS’ SATISFACTION TOWARDS SERVICES PROVIDED BY UNIVERSITI UTARA MALAYSIA

Thesis submitted to the COB, Universiti Utara Malaysia, in Fulfillment of the Requirement for the Degree of Master Science (Management) Universiti Utara Malaysia

By

Roslina Bt Abdullah

© Roslina Bt Abdullah, 2009. All rights reserved

A STUDY ON STUDENTS’ SATISFACTION

PERMISSION TO USE

In presenting this thesis in fulfillment requirements for the Degree of Master Science (Management) from Universiti Utara Malaysia, I agree that the University Library may make it freely available for inspection. I further agree that permission for copying of this thesis in any manner, in whole or in part, for scholarly purposes may be granted by my supervisor or by his absence, by the Director of the Centre of Graduate Studies. It is understood that any copying or publication or use of this thesis or parts thereof for financial gain shall not be allowed without my written permission. It is also understood that due recognition shall be given to me and to Universiti Utara Malaysia for any scholarly use which may be made of any material from my thesis. Request for permission to copy or to make other use of materials in this thesis, in whole or in part, should be addressed to:

Assisstant Vice Chancellor College of Business Universiti Utara Malaysia 06010 Sintok Kedah Darul Aman

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ABSTRACT

This study will determine the level of satisfaction among the UUM students towards the facilities provided such as the sport facilities, accommodation and bus transportation out of all the universities’ facilities. The study was based on a survey carried out from the questionnaire that is administered involving 51 students. By using the descriptive analysis the level of satisfaction among the...