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Business Operations and Systems Assignment

Case study -

The Clean Brite Company (CBC) Ltd

Company overview The Clean Brite Company. (CBC) Ltd is a supplier of cleaning products to a number of different industry and commercial sectors. CBC does not manufacture the cleaning products itself but purchases them from appropriate manufacturers, repackages them and sells them on.

CBC provides different grade cleaning products to a number of very different sectors. For example, food processing industries, hotels, catering organisations, hospitals and public organisations such as leisure centres and schools.

The needs of each of the different sectors serviced by CBC are very different, and each sector is, therefore, treated entirely separately from the others. A catalogue detailing the cleaning products available is produced for each of the sectors – a restaurant would not be interested in purchasing the type of cleaning products used to clean equipment used by a plastics manufacturer, for example. A team of telesales staff is assigned to each of the sectors to advise potential customers and take orders. However, supporting the sales and querying functions of each of the sectors is an organisation-wide stock control system which aims to ensure that orders for any cleaning products may be fulfilled as quickly as possible.

CBC has been in operation since 1982. Over the years the company has grown, and it has a loyal customer base. In 2005, CBC bought out its main rival, Scrubaway Allbright Ltd (SAL), and began to merge operations. This merger involved streamlining operations and reducing the workforce where necessary. Today, CBC is the leading supplier of cleaning products to UK industries and has an annual turnover of £30 million.

The Senior Business Analyst at CBC was asked to pilot Soft Systems Methods by analysing the CBS environment and modelling his findings using the Rich Picture technique. He was also asked to pilot use case modelling techniques for...

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