Chocolate Assignment

Postgraduate

 Programs

Intake Module Name Instructor Name Assignment /Project Name Weighting (%) Due Date

Fall Intake Strategic Marketing in Luxury Adile Cretallaz Rogers’ Chocolates 30% November 21, 2011

Please analyze the case study by answering the following questions: From what you have learned from this case study, how the competition looks like in the premium chocolate market? What key factors could determine the success of a premium chocolate company? Describe briefly the new trends that consumers are expecting from the premium chocolate market. Why such a new demand is emerging? How well Rogers’ chocolate is positioned in the premium chocolate market? Which competitive strategy he is adopting? Please define the SWOT analysis of Rogers’ Chocolate. Provide a brief description of Rogers’ Chocolate Company’s culture. From your own point of view, how the history and the organization of the company will influence Parkhill in his management decision? What is the best way to control the premium experience of Rogers’ Chocolate? If you were Parkhill, which specific option you should have selected to double or triple the size of the company within 10 years – as the board of directors asked him? Which choice would deliver the best results in the shortest time? Which choice is the most relevant according to the company’s features?

-

-

Hand written papers will not be graded. You are required to come up with a presentation model that is reader-friendly following up the CPP standards (Concise / Clear / Precise) as well as based on SET standards (Statistics / Exhibits / Testimonials) Thanks and good luck : )