Business Essay

Queen Mary – University of London

International Foundation Programme

Business Studies Course

A Report on Business Studies Course with a Brief Student Survey

Prepared by: LA406

Date: March 2008

Table of Contents

Introduction 2

A brief description of the International Foundation Programme 2

The market segment for the course 3

The customers identified in the survey 3

The consumers identified in the survey 3

The features of the course 4

The benefits of the course to the costumers and the consumers 4

An indication of the customer satisfaction from the survey 4

Reference 5

Attached student survey 5

Introduction

The following report is written for the Head of the International Foundation Programme which contains the information about the Business Studies Course as well as the survey given by students who attend this course. This report aims to analyze students’ attitude and experiences in association with the Business Studies Course for this academic year. In addition, this report is going to describe the above mentioned course in terms of marketing based on the survey of four students which is attached to this report. The report will provide the information about the features of the course which were offered by Queen Mary University of London, describe the possible benefits that can be obtained after the successful completion of the course as well as the data based on student survey about the market segment for this course, its costumers and consumers.

A brief description of the International Foundation Programme

Being a product of the International Foundation Programme (IFP) of Queen Mary, University of London, the Business Studies Course offers a big range of services. As the course is identified as a product and service, it is possible to apply the differentiation strategy which will attempt to distinguish the course’s products and services from other foundation courses offered in different universities....