Juice Industry in Bangladesh

The Asia Pacific juices market grew at a steady rate during the 2005-2009 period, due to robust sales growth in the 100% fruit juice (not from concentrate) and nectar (30%-99% juice) categories. The market generated total revenues of $11.5 billion in 2009, representing a compound annual growth rate (CAGR) of 2.5% for the period spanning 2005-2009. The market growth is expected follow similar trend over the forthcoming five years. 1

Asia-Pacific Juices Market Value: $ million |

Year | $ million | % growth |

2005 | 10,400.10 | |

2006 | 10,641.40 | 2.3 |

2007 | 10,900.50 | 2.4 |

2008 | 11,186.40 | 2.6 |

2009 | 11,492.00 | 2.7 |

| | |

CAGR 2005-2009 | | 2.5 |

Asia-Pacific accounts for 16.6% of the global juices market. 2

In Bangladesh, due to an increase of the per capita income, food habits are changing. People are having more dairy products, processed foods, fresh fruits, fruits and vegetable juices. To meet the local demand, Bangladesh regularly imports some selected food products at large volume. For the exporters, Bangladesh is the growing market for all kinds of food items. And there is a huge opportunity to get in to the local market with quality and competitive price products as well as prospective joint venture partnerships.

Domestic fruit and vegetable juices industry:

* Juices are the one of the most important product categories within the beverage sector.

* The largest company, Agriculture Marketing Company Ltd., is known under their brand name of PRAN.

* Some other companies are also producing fruit juice namely ACME, Abul Khair Group, Partex Group.

* One Pakistani brand of juice has been very famous for many years named “Shezan”.

* There are a few industries of fruit and vegetable juices, meting the international standard.

* Due to increasing the per capita income and living standard local demand of fruit and vegetable juices are gradually increasing.

* Bangladesh imports a large amount of...