Procter and Gamble

PROCTER AND GAMBLE

Assignment

* How P&G is using Information System for competitive advantage?

P&G is using IS in many ways to stay ahead in competition, brand-building, consumer understanding and innovation.

P&G uses IS to:

* Collect information directly from their consumers when they choose to participate in their offers and programs or otherwise provide information directly to them. So that the next time they visit their website they provide them the products they prefer and related products to that which save consumers time. Company collects this information from its consumers when they have a direct contact:

* Name, email address, postal address.

* Username and password.

* Phone number or mobile number.

* Age.

* Date of birth.

* Other information about you and your family such as gender or product use preferences and/or behaviors.

* Biometrics collected during volunteer consumer research studies (such as facial expression recognition, heart rate, and skin condition)

* Demographic information.

* Payment information (such as a credit card).

* Future communication preference

* Use cookies and other technologies to collect information about their consumers when they visit company sites, use their services, or view online advertisements. The following are examples of information P&G may collect with these technologies:

* Your browser type and operating system.

* Web pages you view.

* Links you click.

* IP address.

* Site you visited before coming to our site.

* P&G emails you open and/or forward

* P&G offers or links you connect to via emails.

* Obtain information about customers from other sources, including commercially available sources, such as data aggregators and public databases to understand purchase behavior and shopping behavior of each customer and providing them with facilities they need. The following are examples of information P&G may collect from...