Datamonitor

Aggregate Market and Competitive Factors

Market Factors:

“The Ice cream market consists of retail sales of artisanal ice cream, frozen yogurt, impulse ice cream and take-home ice cream.

The Global ice cream market generated total revenues of $55.4 billion in 2010, representing a compound annual growth rate (CAGR) of 3.8% for the period spanning 2006-2010. Take-home ice cream sales proved the most lucrative for the global ice cream market in 2010, generating total revenues of $21.7 billion, equivalent to 39.2% of the market's overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.2% for the five year period 2010-2015, which is expected to drive the market to a value of $68 billion by the end of 2015.” [Global Industry Profile , DataMonitor].

Market Value:

Market value is the price at which an asset would trade in a competitive auction setting.

Table 1: Global ice cream market value: $ million, 2006–10(e) Global ice cream market value: $ million, 2006–10(e)

Year | $ million | % Growth |

2006 | 47,752.1 | |

2007 | 49,425.9 | 3.5 |

2008 | 51,291.7 | 3.8 |

2009 | 53,24.81 | 3.8 |

2010 | 55,369.7 | 4.0 |

| | |

CAGR (2006-2010) | | 3.8% |

| | |

Source: D A T A M O N I T O R , Year 2010.

As indicated in the above graph the market value of the ice cream industry has only been increasing over the last four years. The global ice cream market grew by 4% in 2010 to reach a value of $55,369.7 million.

Market Volume

The global ice cream market grew by 3% in 2010 to reach a volume of 13,314.3 million liters.

The compound annual growth rate of the market in the period 2006–10 was 2.9%.

Year | Million liters | %Growth |

2006 | 11,874.3 | |

2007 | 12,211.2 | 2.8 |

2008 | 12,569.2 | 2.9 |

2009 | 12,930.8 | 2.9 |

2010 | 13,314.3 | 3.0 |

CAGR (2006-2010) | | 2.9% |

Market Share:

Unilever is the leading player in the global ice cream market, generating a...