Zale

Group #6

Zale Corporation

Corporate Analysis

SWOT Analysis

|SWOT MATRIX |Strengths |Weaknesses |

| | | |

| |Supply chain efficiencies |Quickly and drastically decreasing inventory |

| |Broad market offerings |turnover |

| |Strong market presence |Significant decline in annual ROA |

| |Improvement with current ratio |Failure to recognize failure for e-commerce |

| |Brand recognition |Weak management |

| |Large retailing |Limited international presence |

| |Alternative financing program |Decline in revenues |

| | |Return policies revamped |

| | |Poor financial performance during 1-3 quarters|

| | |Distribution of merchandising |

|Opportunities |SO Strategies |WO Strategies |

| | | |

|Improvement in Online...