Defining Marketing

Defining Marketing

This paper will define marketing. The author will be giving her personal definition of marketing, as well as giving a few definitions from different sources. The paper will then go on to describe how important marketing is on the success of organizations. There will also be examples from the business world to support the explanation.

Marketing Definition

Marketing, to the author, is what builds an organization and makes them successful. Marketing is filled with the tools to advertise an item that is new or different, gather the right customers, and make a profit based on marketing the item. Making the item valuable to a customer through advertisement brings in the customers needed to turn a profit. “Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return.” (Armstrong & Kotler, 2009, p. 3). Marketing is also defined as “selling of products or services: the business activity of presenting products or services in such a way as to make them desirable” ("Marketing," 2011). “Marketing covers advertising, promotions, public relations, and sales” (“Importance of Marketing,” 2009, para.1 ).

Importance Of Marketing

Marketing is extremely important and necessary to maintain a healthy and strong organization. Discussed above is the definition of marketing. Without all of the items listed above, there would not be an organization in the first place, or if there was it would not be a successful one. Marketing helps sales increase and builds the company’s reputation (“Importance of Marketing”, 2009). The public must know about the organization for the sales to come in, so marketing is necessary.

One success story of marketing in the business world is Procter & Gamble Co. This company has successfully developed products that are ethnic winners due to advertising in English and Spanish. P&G has aired a Spanish-language commercial for Crest, has a bilingual package...