Ftd Florist

FTD Florists

1. What customers’ primary need does the company address up front?

According to FTD.COM, FTD was the first company to provide a “flower-by-wire” service. The company’s main goal was to deliver flowers and unique gifts to the customers’ family, friends, co-workers, and relatives all around the world. Being able to deliver the orders mostly at the same day is one of the reasons that made FTD successful. FTD connects to a big florist network of approximately 16,000 florist retailers in North America, and worldwide connects to a florist network of approximately 45,000 retail florists in 154 countries. FTD was well known with its great quality, artistry, dependability, and fast delivery all around the world, and this is what all customers were looking forward to seeing in the florist business. Costumers of FTD have been growing yearly till this day. Reaching the maximized customer satisfactory is what this company, FTD, can sum up to, and it has been succeeding in it.*

2. What key change was made that centered on added flexibility for the customer?

FTD was established on August 18, 1910, which is over a 100 year from today. This company started with fifteen florist retailers in the United States that agreed on exchanging out of town orders for deliveries. In 1965, FTD decided to expand the business to include international transactions around the entire world. FTD launched their own florist website – FTD.COM – that added flexibility for the company’s customers. In addition, customers can now order their flowers and/or gifts online and have it delivered by the company while sitting at home or work without contacting any FTD employee in person. Also, the FTD toll-free number – 1-800-SEND-FTD – allows customers to call and order a delivery costing zero dollars on the customer’s phone bill, avoiding any in-store line-ups or face-to-face activities. Nowadays, customers seem to rely on the FTD website and toll-free number more than...