Mcdonalds Case Study

Mktg 321: Marketing Management

F311 / 4:10-5:40pm/ tth

Submitted By:

Batino, Era Marie

Dicipulo, John Paolo

Gaceta, Travee

Medina, Mary Ann

Panilag, Jose

Submitted to:

Mrs. Marilou Baarde

I. Executive summary

II. Situation Analysis

A. Environment

1. Economic condition and trends

2. Cultural and social values and trends

3. Political and legal issues

4. Summary of environmental opportunities and threats

5. Implications for strategy development

B. Industry

1. Classification and definition of industry

2. Analysis of existing competitors

3. Analysis of potential new entrants

4. Analysis of substitute products

5. Analysis of suppliers

6. Analysis of buyers

7. Summary of industry opportunities and threats

8. Implications for strategy development

C. Organization

1. Objectives and constraints

2. Financial condition

3. Management philosophy

4. Organizational structure

5. Organizational culture

6. Summary of the firm’s strengths and weaknesses

7. Implication for strategy development

D. Marketing strategy

1. Objectives and constraints

2. Analysis of sales, profits , and market share

3. Analysis of target markets

4. Analysis of marketing strategy mix variables

5. Summary of marketing strategy’s strengths and weaknesses

6. Implications for strategy development

III. Problems found in situation analysis

A. Statement of primary problem(s)

1. Evidence of problems

2. Effects of problems

B. Statement of secondary problems

1. Evidence of problems

2. Effects of problems

IV. Strategic Alternatives for solving problems

A. Description of strategic alternatives 1

1. Benefits of alternative 1

2. Cost of alternative 1

B. Description of strategic alternatives 2...