Magazineproposal

The 90:00 Minute Magazine

Alwinl, CEO

434 Main Street, New Rochelle, NY, 10801

Alwin Hill

EN 205-52

Nov 22, 2011

Table of Contents:

Transmittal Letter i

Executive Summary ii

Progress Report 1

Background 2

* Purpose

* Scope

Findings 3

* Budget

* 5 year look ahead on subscribers

Discussion 4-6

Conclusion 7

Appendix 8

The 90:00 Minute Magazine

434 Main Street, New Rochelle, NY, 10801, USA

September 22, 2011

David Hill, Chairman and Chief Executive Officer of FOX Sports Media Group

Fox Sports

P.O. Box 900

Beverly Hills, CA 90213-0900

Dear Dr. Hill:

I am submitting you the report that you requested, entitled “The 90 Minute Magazine.” It is a summary of my findings and ideas that I have put together to hopefully make this magazine possible. The magazine is going to be a deep and thorough coverage of the soccer world, enabling soccer fans from all over the world to have access to their favorite team and players in an easy accessible manner.

Often times I hear people complaining about how limited the soccer channels are in the information they provide. People want a platform where they can keep track of the latest news of their team or players the very moment it is released. They want to meet people who they can argue with and persuade others to support a certain team. These are the things that the Fox Soccer Channel failed to feed these hungry soccer fans with for the past years. As a result, I have made a list of important features that I would like to see covered in the magazine. Since it is a U.S based magazine, the main page of the magazine should include MLS (Major League Soccer) news, which is the American soccer league. The rest of the magazine should also include international news, editorials, photos, exclusive interviews, analysis, fixtures/ results, blogs/forums, highlights/videos and a subscription area.

With a healthy budget of...