Blockbuster Marketing Plan

BLOCKBUSTER

Marketing Plan

Blockbuster’s Best

Opportunity For recovery

Augustosky, jason

berge, andrea

hancock, charity

shoemaker, garrett

Weinstock, kenneth

Augustosky, jason

berge, andrea

hancock, charity

shoemaker, garrett

Weinstock, kenneth

Table of Contents

Executive Summary 3

Company Description 4

History (Charity) 4

Current Standing (Jason) 4

Goals (Andrea) 5

Situation Analysis 6

Strength, Weaknesses, Opportunities and Threats of Blockbuster (Charity) 6

Core Competencies and Sustainable Advantages (Andrea) 7

Industry Analysis (Jason) 7

Customer Analysis (Jason) 8

Competitors Analysis (Garrett) 9

Marketing Focus 10

Marketing Objectives 10

Target Market (Andrea) 10

Points of Difference and Positioning (Charity) 10

Marketing Program and Financial Data 12

Marketing Program (Jason) 12

Financial Data (Andrea) 14

Appendix A. Biographical Sketches of Key Personnel (Andrea) 16

ONE-YEAR MARKETING PLAN

Blockbuster L.L.C.

Executive Summary

600 words or less – “sells the plan to readers through its clarity and brevity”

Company Description

History (Charity)

Blockbuster, the first video rental superstore, was founded in 1985 when the first Blockbuster retail store opened in Dallas, Texas. Headquartered in McKinney, Texas, Blockbuster has become the most recognizable brand of movie and video game entertainment in the world. The first Blockbuster was founded by David Cook and, after securing the financial backing of other investors, Scott Beck, Wayne Huizenga and John Melk, Blockbuster rapidly expanded. A combination of corporate and franchise locations make up over 5,000 Blockbuster stores world-wide, mainly in the Americas, Europe, Asia and Australia.

Blockbuster offers customers a variety of delivery options to rent movies or video games. Renters enjoy a vast selection of movie and video game titles. This versatility and innovation, coupled with tailor-fit stores specifically designed to...