Blockuster Marketing

1.    Is the business or marketing idea valid?

2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors?

3. Is there a clear market for the product or service?

4. Are the financial projections realistic and healthy?

5. Are the key management and technical personal capable, and do they have a trackrecordin the industry in which they must complete?

6. Does the plan clearly describe how those providing capital will get their money back and make a profit?

Blockbusters fall glory brought rapid changes in business strategy and marketing. After assessing the market share, much of Blockbusters customers had left them for either Coinstars “Red Box” or Netflix. These two companies offered services that were much different than Blockbusters Home stores and on Demand services by offering movies and video games through kiosk, online-streaming instant, and in mail.  After realizing that their competitions services were much more appealing to movie and game customers Blockbuster decided to offer their own stream, movies by mail, and kiosk services to try to gain back the not new market but at technological changing market of providing video entertainment services. At first even though by copying their competitors methods Blockbuster improved somewhat but was not improving its financial situation greatly until the summer of 2011. In Summer 2011 Netflix announced Netflix it would be raising prices and splitting home video entertainment services which angered some of their loyal customers which led them to leave Netflix for Blockbuster which is shown in their stock spike at the end of September. Their plan was to offer the same services as their main competitors but with incentives such as set rates and faster access to new movies compared to their competitors. The problem for Blockbuster is they have dug such a big whole that even with offering new services their stock has no value and is sitting currently...