Lesportsac

Lesportsac VS Jansport

Fashion marketing final project

Sola Yun

1. Define the needs, wants, and demands of your market.

Before:

LeSportsac has decided to market a collection revolving around the theme of women's lifestyle and travel. Lesportsac consumer are favored for their sporty look, light weight, and deft fusion of fashionable flair and functionality. And, They like background of a wealth of printed patterns. In addition to special polyester and nylon materials with excellent durability, the bags apply the finest sewing technology and sturdy zippers. The new original prints brought out every month by its own textile designers number as high as a hundred for the year. young women who aspired to a sophisticated urban lifestyle is consumer.

[pic]Which segments of the female population have high concentrations of women willing to pay less than $100 for handbag and backpack?

- Teen consumers are an important part of the U.S. economy. Because most teens are dependent on their parents, they don’t have the burdens of credit card debt, student loan bills, and mortgage payments, which enables them to spend more impulsively and frivolously. Groups were the quickest to return to the check-out counter when the market improved.

:The new original prints brought out every month by its own textile designers number as high as a hundred for the year. we set about repositioning the brand to be casual fashion, with fun and function playing equal parts. The cute Tokidoki art is not the only thing that has made this particular LeSportsac line so popular. Other famous Japanese designer such as Takashi Murakami or Twyla Tharp.

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[pic]how teen priorities appear to have shifted from short-term gains from employment to longer-term benefits of education

*What role did social networking sites and smartphone apps play in 2010 BTS marketing and what role are these things likely to have in 2011 marketing plans?

In many ways the social...